Video app hires while Facebook and Twitter sacks staff

Video app hires while Facebook and Twitter sacks staff

Earlier this year, TikTok agreed to lease 4800 square meters of office space across three floors of Leandlease’s Salesforce tower at Sydney’s Circular Quary, according to a Chinese ad website.

The Australian offices of large US-headquartered tech firms like Facebook and Twitter were hit hard by recent layoffs.

Under new owner Elon Musk, Twitter left the Sydney office with a ‘skeleton staff’, mostly in sales. Facebook’s Australian arm swung the axe across its 170-employee office, which included layoffs in its news partnerships division.

TikTok Australia’s job listings page currently shows as many as 17 roles at the company, including in sales, legal and someone who helps grow the accounts of “top creators and public figures”.

The company has also dispatched HR staff and recruiters to made ‘cold reachouts’ to people outside the company, according to a person familiar with the matter.

Home Affairs Minister Clare O’Neil says TikTok’s data collection is a security concern. SMH/The Age

Among the significant roles for TikTok Australia is for a “Data Privacy Counsel”. The company has faced questions from regulators around the world about how the app handles the data of its mostly young users.

As this masthead revealed in September, Home Affairs Minister Clare O’Neill rejected an invitation from TikTok’s global chief counsel aimed at allaying the government’s fears of the company’s data practices.

Some roles cover the Asia Pacific region, which suggest the Chinese company intends to build out a hub in Sydney.

TikTok takeover

The Facebook-Twitter layoffs coinciding with the recruitment drive from TikTok represents the shift in power taking place across the social media industry, with the insurgent app seeing massive revenue growth.

According to the private company’s latest accounts filed with ASIC, the revenue for the Australian-subsidiary of China’s ByteDance more than tripled in the 2021 calendar year.

TikTok Australia booked revenue of $75 million up from $23 million last year. The company’s administrative expenses increased four times during the period, with TikTok Australia spending almost $24 million in the company.

The local arm’s profit after tax for 2021 was $2 million, an increase of just $70,000 from the year before.

By some estimates TikTok has more than one billion active users worldwide, putting it alongside Google’s YouTube, and Facebook’s WhatsApp and Instagram among the most popular social media platforms.

Reports suggest the app may have as many as seven million Australian users. The explosive growth of the China-owned firm has also been used by Facebook founder Mark Zuckerberg as an argument against a regulatory crackdown on his own company.

Source:Video app hires while Facebook and Twitter sacks staff

Discovered on: 2022-11-21 05:11:24

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